Realize Enhanced Morale & Productivity through Better Corporate Communications
According to the Financial Times (FT), Corporate Communications is a management function “dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organization.”
The FT goes on to explain that in today’s global economy, a company’s’ corporate communications are responsible for the organization’s reputation and serve as the conscience of the firm. This function is responsible for shaping and executing a company’s message to all key constituencies – both inside and outside the organization – including customers, employees and other communities such as business partners and vendors.
“Corporate communications departments play a key role in how investors, employees and the general public perceive a company,” says Ann Frederick of Demand Media in her column, ‘What Are the Functions of a Corporate Communication Department?‘ “In addition to conveying a company’s messages to external audiences, corporate communicators may also be called on to function as employee communications managers, which includes designing printed publications and writing emails to announce company news, benefits information and training opportunities.”
Going a step further, working in conjunction with a company’s human resources team that employs an HR Shared Services solution; the distribution of corporate communications may be streamlined and delivered digitally directly to employees via Personalized Portals. These employee-centric displays provide direct and immediate access not only to company news and information, but also to a variety of communication methods such as corporate email, live chat and surveys – for more productive communications and enhanced engagement.
“Communication is one of the organizational functions that help a company to stay efficient and productive. One of the more important forms of organizational communication is inter-departmental communication, the Institute for Public Relations notes,” states George N. Root III in ‘The Importance of Communication Between Different Departments in an Organization.’ Implementing proactive internal organizational relations focused on strengthening employer-employee relationships by measuring job satisfaction, employee engagement and resolving workplace conflict – can make great strides in company morale and productivity.