---
title: Baseball versus Cricket – Playing Well in the International Market
description: With an ever-widening international reach, companies need to be wary of who theyre talking to. Neocase looks at how this global reach can benefit you here.
---
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# Baseball versus Cricket – Playing Well in the International Market
Posted on [May 05, 2015](https://blog.neocasesoftware.com/hr-service-delivery-posts/baseball-versus-cricket-playing-well-in-the-international-market) by [aking](https://blog.neocasesoftware.com/author/aking)
[Home](https://www.neocasesoftware.com/) \> [Neocase Blog](https://blog.neocasesoftware.com/hr-service-delivery-posts/baseball-versus-cricket-playing-well-in-the-international-market) \> **Baseball versus Cricket – Playing Well in the International Market**
As our world continues to ‘shrink’ and we are exposed to differing cultural and societal influences from around the globe, companies that market to a wide variety of industry sectors and nations (such as [Neocase](http://www.neocasesoftware.com/)) must be cognizant of both the differences and similarities of a wider variety of cultures and people.
Spring is in the air, which means summer is on the way; both [baseball and cricket](http://en.wikipedia.org/wiki/Comparison_of_baseball_and_cricket) are gearing up for their seasons. As these two sports have not only come to be extremely prominent in their respective countries – but also partially define the cultures within which they’re popular – we though what better (and hopefully enjoyable) way to speak to this evolving ‘globalism’?
Both sports evolved from British origin, with cricket being the dominant sport worldwide until the American Civil War, when baseball became the more popular in the US. Today, baseball is the more dominant sport in the US, Japan, Cuba and Latin America; while cricket is the more dominant in Anglophile countries such as England, Australia, India, New Zealand and South Africa. And while these countries certainly have their favorite sport of the two – one can usually find a game of the lesser popular sport as well.
Baseball and cricket both play an important part in the culture in which they’re played – and have become deeply ingrained in their societies – and a source of pride for their nations. While baseball is closely associated with the US and called “the national pastime” there, cricket has a strong influence in the culture of Great Britain and her current and former colonies. A great many expressions from the sports have entered the languages of the countries they’re played in – showing just how great the influence and pride is in these institutions.
These two sports are a microcosm of the global influence and goodwill that may be shared amongst people and nations – helping to establish and build relations and span divides. ‘Sportsman-like’ conduct serves us well in our dealings in competitive tournaments such as these games create, as well as in business dealings between corporate entities – whether they are around the corner – or around the world.
**About Neocase Software:**
Neocase Software is the global leader in enterprise-class, SaaS solutions for Employee Relationship Management (ERM) and Service Center Operations for Global Shared Service Centers (SSC), providing cost effective, innovative and powerful SSC applications.
It empowers global businesses to manage and optimize their shared service and support operation performances and processes through its uniquely adaptive, flexible and unified solution designed to help the workforce deliver more for less. Delivered in the cloud leveraging its award-winning modern technology platform, Neocase Software offers a fresh, cost effective alternative to legacy ERM systems.
Over 250 customers, spanning large-sized to Fortune 500 businesses have selected Neocase Software i.e. Dollar General, MGM Resorts, Smiths Group, Amgen, Sanofi, Merck, Societe Generale, Baker Hughes, Thales Group, Renault, Air France, Canadian Tire, RBoS, Michelin, PSA Peugeot Citroen and many more…visit [www.neocasesoftware.com](http://www.neocasesoftware.com/) for more…
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[HR Chatbots: A Practical Guide to Conversational AI for HR Teams](https://blog.neocasesoftware.com/hr-chatbots?hsLang=en)
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