--- title: Maybe You Can Judge a Book by its Cover…People are what, and how, they read… description: We can find out a lot about people based on data about what they read. Neocase takes a look at how these inferences can help in the HR hiring process here. --- [![Neocase BY Sopra HR-07](https://blog.neocasesoftware.com/hubfs/Neocase%20BY%20Sopra%20HR-07.png) ![Neocase BY Sopra HR-07](https://blog.neocasesoftware.com/hubfs/Neocase%20BY%20Sopra%20HR-07.png)](https://www.neocasesoftware.com) - Product - [![](https://neocasesoftware.com/wp-content/uploads/2024/08/file-text-icon.svg)Solutions](https://www.neocasesoftware.com/hr-solutions/) - [Neocase HR](https://www.neocasesoftware.com/hr-solutions/neocase-hr-solution) - [Neocase HR Ready](https://www.neocasesoftware.com/hr-solutions/neocase-hr-ready-solution) - [Neocase Employee Journey](https://www.neocasesoftware.com/hr-solutions/neocase-employee-journey) - [Neocase Employee Relations](https://www.neocasesoftware.com/hr-solutions/neocase-employee-relations) - [![](https://neocasesoftware.com/wp-content/uploads/2024/08/grid-icon.svg)Modules](https://www.neocasesoftware.com/hris-modules) - [Self-Service Portal](https://www.neocasesoftware.com//hris-modules/hr-self-service-portal) - 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[![](https://www.neocasesoftware.com/wp-content/uploads/2024/08/at-sign-icon.svg)Neocase by sopra HR](https://www.neocasesoftware.com/about-neocase) - [![](https://www.neocasesoftware.com/wp-content/uploads/2024/08/users-icon.svg)Partners](https://www.neocasesoftware.com/our-partners) - [Support](https://onlinesupport.neocasesoftware.com/) Loading... × ## Book a demo now ## And see it in action Your details are 100% safe - ### We will endeavor to get back to you within 24 hours and will schedule a demo based on availability - ### The demo will be provided remotely to you and will last approximately 60 minutes × ###### [HR Service Delivery](https://blog.neocasesoftware.com/tag/hr-service-delivery-posts) # Maybe You Can Judge a Book by its Cover…People are what, and how, they read… Posted on [October 20, 2015](https://blog.neocasesoftware.com/hr-service-delivery-posts/maybe-you-can-judge-a-book-by-its-coverpeople-are-what-and-how-they-read) by [volive](https://blog.neocasesoftware.com/author/volive) [Home](https://www.neocasesoftware.com/) > [Neocase Blog](https://blog.neocasesoftware.com/hr-service-delivery-posts/maybe-you-can-judge-a-book-by-its-coverpeople-are-what-and-how-they-read) > **Maybe You Can Judge a Book by its Cover…People are what, and how, they read…** We all like to group things into categories to make them easier to handle. Marketers have been guilty of doing this for ages – defining demographic cross sections of people in efforts to determine who might purchase their products and services. And human resources look for distinct personality traits to fill certain roles in an organization. For instance, you wouldn’t want a sales associate with a shy and retiring personality, would you? According to Wikipedia, [Demography](https://en.wikipedia.org/wiki/Demography) is the statistical study of populations, including human beings; and encompasses the study of the size, structure, and distribution of these populations. Through the studies of various traits and criteria, data is gathered which leads to probabilities or demographics – which are quantifiable characteristics of a given population. For instance, in the example of judging a person by what they read – based upon demographical data of a variety of publications – we can make predictions about people based upon readership. Case in point, a PEW Research Center Study ‘[A Snapshot of Reading in America in 2013](http://www.pewinternet.org/2014/01/16/a-snapshot-of-reading-in-america-in-2013/)’ shows that ‘as of January 2014, some 76% of American adults ages 18 and older said that they read at least one book in the past year. Almost seven in ten adults (69%) read a book in print in the past 12 months, while 28% read an e-book, and 14% listened to an audiobook.’ The demographic data show that those with higher levels of education and income tend to read more books in print, e-books, and audio books across the board. [In another study](http://www.businessinsider.com/rich-people-like-to-read-2015-8), self-made millionaire Steve Siebold, discovered through interviews with 1,200 of the world’s wealthiest people that they all have one thing in common – they read. “Walk into a wealthy person’s home and one of the first things you’ll see is an extensive library of books they’ve used to educate themselves on how to become more successful,” Siebold writes. “The middle class reads novels, tabloids, and entertainment magazines.” Rich people would rather be educated than entertained. In the most recent ‘[State of the News Media 2015](http://www.journalism.org/2015/04/29/state-of-the-news-media-2015/)’ report from PEW, ’39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers’ showing that we love our mobile devices – but desktop visitors tend to spend more time on sites perusing. On the flip side of this online growth is the declining trend of newspaper readership (down 3% in 2014), and [newsmagazine](http://www.journalism.org/2015/04/29/news-magazines-fact-sheet/) circulation, as well as cable news viewing – down 8%. “In terms of book format, women are more likely than men to have read a print book or an e-book, and younger adults are more likely than those ages 65 and older to have read e-books, as are those who live in urban and suburban areas compared with rural residents. Finally, adults with higher levels of education are more likely to have read audio books than those who did not attend college,” from ‘[A Snapshot of Reading in America in 2013](http://www.pewinternet.org/2014/01/16/a-snapshot-of-reading-in-america-in-2013/)’ Share this post ##### volive ### CATEGORIES - [HR Service Delivery (231)](https://blog.neocasesoftware.com/tag/hr-service-delivery-posts) - [Press (34)](https://blog.neocasesoftware.com/tag/press) - [Experience collaborateur (33)](https://blog.neocasesoftware.com/tag/experience-collaborateur) - [Case Management (31)](https://blog.neocasesoftware.com/tag/case-management) - [Self-Service Portal (29)](https://blog.neocasesoftware.com/tag/self-service-portal) - [Product (26)](https://blog.neocasesoftware.com/tag/product) - [Employee Experience (22)](https://blog.neocasesoftware.com/tag/employee-experience) - [Knowledge Base (22)](https://blog.neocasesoftware.com/tag/knowledge-base) - [Best Practices (21)](https://blog.neocasesoftware.com/tag/best-practices) - [Business Process Automation (20)](https://blog.neocasesoftware.com/tag/business-process-automation-posts) - [Digital transformation (15)](https://blog.neocasesoftware.com/tag/digital-transformation) - [Feature (14)](https://blog.neocasesoftware.com/tag/feature) - [Artificial Intelligence (13)](https://blog.neocasesoftware.com/tag/artificial-intelligence) - [Future of HR (13)](https://blog.neocasesoftware.com/tag/future-of-hr) - [Fosway (11)](https://blog.neocasesoftware.com/tag/fosway) - [Partner (11)](https://blog.neocasesoftware.com/tag/partner) - [Employee Journey (10)](https://blog.neocasesoftware.com/tag/employee-journey) - [Employee Relations (10)](https://blog.neocasesoftware.com/tag/employee-relations) - [Events (10)](https://blog.neocasesoftware.com/tag/events) - [COVID-19 (8)](https://blog.neocasesoftware.com/tag/covid-19) - [Employee Document Management (8)](https://blog.neocasesoftware.com/tag/employee-document-management) - [Customers (7)](https://blog.neocasesoftware.com/tag/customers) - [Onboarding (7)](https://blog.neocasesoftware.com/tag/onboarding) - [Neocase HR (6)](https://blog.neocasesoftware.com/tag/neocase-hr) - [EDM (5)](https://blog.neocasesoftware.com/tag/edm) - [Chatbot (4)](https://blog.neocasesoftware.com/tag/chatbot) - [Data Confidentiality (4)](https://blog.neocasesoftware.com/tag/data-confidentiality) - [Manufacturing (4)](https://blog.neocasesoftware.com/tag/manufacturing) - [Analytics (3)](https://blog.neocasesoftware.com/tag/analytics) - [ERM (2)](https://blog.neocasesoftware.com/tag/erm) - [Monthly Updates (2)](https://blog.neocasesoftware.com/tag/monthly-updates) - [News (2)](https://blog.neocasesoftware.com/tag/news) - [Reporting (2)](https://blog.neocasesoftware.com/tag/reporting) - [Webinar (2)](https://blog.neocasesoftware.com/tag/webinar) - [offboarding (2)](https://blog.neocasesoftware.com/tag/offboarding) - [Gartner (1)](https://blog.neocasesoftware.com/tag/gartner) - [Health and Safety at work (1)](https://blog.neocasesoftware.com/tag/health-and-safety-at-work) - [Professional Services (1)](https://blog.neocasesoftware.com/tag/professional-services) - [Quality of work (1)](https://blog.neocasesoftware.com/tag/quality-of-work) - [Shared Cervice Center (1)](https://blog.neocasesoftware.com/tag/shared-cervice-center) - [Success Story (1)](https://blog.neocasesoftware.com/tag/success-story) - [What is..? (1)](https://blog.neocasesoftware.com/tag/what-is) - [Workday connector (1)](https://blog.neocasesoftware.com/tag/workday-connector) See all     ## See the Power of [HR Service Delivery](https://info.neocasesoftware.com/book-demo?hsLang=en) [Book a demo now](https://info.neocasesoftware.com/book-demo?hsLang=en) Blog articles you don’t want to miss directly in your inbox What is Neocase and how does it help HR teams? Neocase is a cloud-based HR service delivery platform that automates HR processes, improves employee experience, and optimizes shared service center operations. It helps HR teams reduce manual tasks, increase efficiency, and deliver faster, more personalized services. What are the main features of Neocase HR solutions? Neocase offers a wide range of features, including: - **Case Management** for handling employee requests efficiently - **Knowledge Base** for self-service and quick answers - **Document Management** for secure storage and compliance - **Employee Self-Service Portals** for easy access to HR services - **AI-powered Automation** to streamline workflows and reduce response times - **Reports and Analytics** to monitor HR performance and manage key indicators. Can Neocase integrate with existing HR systems like SAP SuccessFactors or Workday? Yes. Neocase integrates seamlessly with leading HRIS platforms such as SAP SuccessFactors, Workday, and others. These integrations ensure smooth data exchange and process continuity without disrupting your existing HR ecosystem. How does Neocase ensure data security and compliance? Neocase is ISO 27001 certified and fully GDPR compliant. The platform uses secure cloud architecture, encryption, and strict access controls to protect sensitive HR data and maintain compliance with global regulations. Is Neocase suitable for global organizations and multi-language environments? Absolutely. Neocase supports multi-country deployments, multiple languages, and localization features, making it ideal for global organizations with diverse workforces. How can I request a demo or learn more about pricing? 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