--- title: Knowledge Base & Personalization in the Information Age description: Personalizing information for your employees is a key factor in employee engagement and satisfaction. 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[![](https://www.neocasesoftware.com/wp-content/uploads/2024/08/at-sign-icon.svg)Neocase by sopra HR](https://www.neocasesoftware.com/about-neocase) - [![](https://www.neocasesoftware.com/wp-content/uploads/2024/08/users-icon.svg)Partners](https://www.neocasesoftware.com/our-partners) - [Support](https://onlinesupport.neocasesoftware.com/) Loading... × ## Book a demo now ## And see it in action Your details are 100% safe - ### We will endeavor to get back to you within 24 hours and will schedule a demo based on availability - ### The demo will be provided remotely to you and will last approximately 60 minutes × ###### [Knowledge Base](https://blog.neocasesoftware.com/tag/knowledge-base) # Knowledge Base & Personalization in the Information Age Posted on [July 07, 2016](https://blog.neocasesoftware.com/hr-knowledge-base-posts/knowledge-base-personalization-information-age) by [Jim Watson](https://blog.neocasesoftware.com/author/jim-watson) [Home](https://www.neocasesoftware.com/) > [Neocase Blog](https://blog.neocasesoftware.com/hr-knowledge-base-posts/knowledge-base-personalization-information-age) > **Knowledge Base & Personalization in the Information Age** When you’re online searching, shopping or just plain browsing, have you noticed how many product and service offerings and ads that appear which seem to be geared to your preferences? That’s digital personalization at work. Behind-the-scenes algorithms are using personal information based on your search and purchase history to present options tailored specifically to you. A personalized [Knowledge Base](https://www.neocasesoftware.com/hris-knowledge-base/) (KB) works in a similar way. A **Knowledge Base** is one of the keys to automating the online experience by accessing stored profile information in an effort to present pertinent information based upon an individual’s preferences. KB is the evolution of traditional database technology – building upon and leveraging the data stored in intelligent ways to provide targeted results. **Knowledge Base technology** can be a boon to helping sift through volumes of information and delivering just the results that you seek. Delivering personal results via computer, tablet and mobile devices is big business and organizations are actively seeking proactive solutions to help meet their audiences’ needs. Personalization strategy firm Optiverse says, “Personalization is a powerful way to communicate empathically with your customers and tailor your business to their particular needs. A personalization strategy allows you to identify segments of visitors with distinct preferences or needs, then create targeted experiences for them,” from ‘[Personalization Strategy Essentials](https://help.optimizely.com/Ideate_and_Hypothesize/Personalization_strategy_essentials).’ Gathering and analyzing customer and prospect data is of course essential to delivering tailored results. By connecting data-driven insights with user profile information, messaging can be customized to cater to individual behaviors and expectations. By personalizing results in this manner, online visitors receive much more pertinent information than provided by random searches. Call to Action. Delivering the best results isn’t enough, especially if your goal is to find out if you’re best serving your customers’ needs. Surveys and request information, presented in a proactive manner, provide easy-to-use, built-in next steps for site visitors. For instance, in the case of a firm using an **HR knowledge base** for its workforce; surveys provide critical employee feedback gauging how the company is perceived and what adjustments may be made for better employee satisfaction and engagement. As we’ve evolved from the industrial age to the information age within the past century, the volume of and our access to news and information has greatly increased. The delivery of the right information to individuals through **knowledge base** personalization takes the voluminous fire hose of data - down to a more manageable level from which to quench our thirsts for knowledge. [Knowledge base, it's all in the knowing](https://www.neocasesoftware.com/hr-knowledge-base-posts/knowledge-base-knowing/) ! Share this post ![Jim Watson](https://blog.neocasesoftware.com/hubfs/JWA.jpg) ##### Jim Watson Jim Watson is a Sr. Solution Consultant for HR Service Delivery at Neocase Software, and has been helping clients improve their Employee Experience, HR Productivity and Service Center Efficiency for over 10 years. He lives on the coast of Maine where he enjoys reading, writing and rowing which inspire his pursuit of the Perfect Service Experience! ### CATEGORIES - [HR Service Delivery (231)](https://blog.neocasesoftware.com/tag/hr-service-delivery-posts) - [Press (34)](https://blog.neocasesoftware.com/tag/press) - [Experience collaborateur (33)](https://blog.neocasesoftware.com/tag/experience-collaborateur) - [Case Management (31)](https://blog.neocasesoftware.com/tag/case-management) - [Self-Service Portal (29)](https://blog.neocasesoftware.com/tag/self-service-portal) - [Product (26)](https://blog.neocasesoftware.com/tag/product) - [Employee Experience (22)](https://blog.neocasesoftware.com/tag/employee-experience) - [Knowledge Base (22)](https://blog.neocasesoftware.com/tag/knowledge-base) - [Best Practices (21)](https://blog.neocasesoftware.com/tag/best-practices) - [Business Process Automation (20)](https://blog.neocasesoftware.com/tag/business-process-automation-posts) - [Digital transformation (15)](https://blog.neocasesoftware.com/tag/digital-transformation) - [Feature (14)](https://blog.neocasesoftware.com/tag/feature) - [Artificial Intelligence (13)](https://blog.neocasesoftware.com/tag/artificial-intelligence) - [Future of HR (13)](https://blog.neocasesoftware.com/tag/future-of-hr) - [Fosway (11)](https://blog.neocasesoftware.com/tag/fosway) - [Partner (11)](https://blog.neocasesoftware.com/tag/partner) - [Employee Journey (10)](https://blog.neocasesoftware.com/tag/employee-journey) - [Employee Relations (10)](https://blog.neocasesoftware.com/tag/employee-relations) - [Events (10)](https://blog.neocasesoftware.com/tag/events) - [COVID-19 (8)](https://blog.neocasesoftware.com/tag/covid-19) - [Employee Document Management (8)](https://blog.neocasesoftware.com/tag/employee-document-management) - [Customers (7)](https://blog.neocasesoftware.com/tag/customers) - [Onboarding (7)](https://blog.neocasesoftware.com/tag/onboarding) - [Neocase HR (6)](https://blog.neocasesoftware.com/tag/neocase-hr) - [EDM (5)](https://blog.neocasesoftware.com/tag/edm) - [Chatbot (4)](https://blog.neocasesoftware.com/tag/chatbot) - [Data Confidentiality (4)](https://blog.neocasesoftware.com/tag/data-confidentiality) - [Manufacturing (4)](https://blog.neocasesoftware.com/tag/manufacturing) - [Analytics (3)](https://blog.neocasesoftware.com/tag/analytics) - [ERM (2)](https://blog.neocasesoftware.com/tag/erm) - [Monthly Updates (2)](https://blog.neocasesoftware.com/tag/monthly-updates) - [News (2)](https://blog.neocasesoftware.com/tag/news) - [Reporting (2)](https://blog.neocasesoftware.com/tag/reporting) - [Webinar (2)](https://blog.neocasesoftware.com/tag/webinar) - [offboarding (2)](https://blog.neocasesoftware.com/tag/offboarding) - [Gartner (1)](https://blog.neocasesoftware.com/tag/gartner) - [Health and Safety at work (1)](https://blog.neocasesoftware.com/tag/health-and-safety-at-work) - [Professional Services (1)](https://blog.neocasesoftware.com/tag/professional-services) - [Quality of work (1)](https://blog.neocasesoftware.com/tag/quality-of-work) - [Shared Cervice Center (1)](https://blog.neocasesoftware.com/tag/shared-cervice-center) - [Success Story (1)](https://blog.neocasesoftware.com/tag/success-story) - [What is..? (1)](https://blog.neocasesoftware.com/tag/what-is) - [Workday connector (1)](https://blog.neocasesoftware.com/tag/workday-connector) See all     ## See the Power of [HR Service Delivery](https://info.neocasesoftware.com/book-demo?hsLang=en) [Book a demo now](https://info.neocasesoftware.com/book-demo?hsLang=en) Blog articles you don’t want to miss directly in your inbox What is Neocase and how does it help HR teams? Neocase is a cloud-based HR service delivery platform that automates HR processes, improves employee experience, and optimizes shared service center operations. It helps HR teams reduce manual tasks, increase efficiency, and deliver faster, more personalized services. What are the main features of Neocase HR solutions? Neocase offers a wide range of features, including: - **Case Management** for handling employee requests efficiently - **Knowledge Base** for self-service and quick answers - **Document Management** for secure storage and compliance - **Employee Self-Service Portals** for easy access to HR services - **AI-powered Automation** to streamline workflows and reduce response times - **Reports and Analytics** to monitor HR performance and manage key indicators. Can Neocase integrate with existing HR systems like SAP SuccessFactors or Workday? Yes. Neocase integrates seamlessly with leading HRIS platforms such as SAP SuccessFactors, Workday, and others. These integrations ensure smooth data exchange and process continuity without disrupting your existing HR ecosystem. How does Neocase ensure data security and compliance? Neocase is ISO 27001 certified and fully GDPR compliant. The platform uses secure cloud architecture, encryption, and strict access controls to protect sensitive HR data and maintain compliance with global regulations. Is Neocase suitable for global organizations and multi-language environments? Absolutely. Neocase supports multi-country deployments, multiple languages, and localization features, making it ideal for global organizations with diverse workforces. How can I request a demo or learn more about pricing? You can ask for informations by visiting our [Contact Page](https://info.neocasesoftware.com/get-in-touch?hsLang=en) or filling out the [demo request](https://info.neocasesoftware.com/book-demo?hsLang=en) form available on our website. ### Continue reading [NeoSMART HR: the HR knowledge base powered by AI that understands your employees](https://blog.neocasesoftware.com/neosmart-hr-the-hr-knowledge-base-powered-by-ai-that-understands-your-employees?hsLang=en) [Transforming HR Employee Support at The Access Group with Neocase](https://blog.neocasesoftware.com/transforming-hr-employee-support-at-the-access-group-with-neocase?hsLang=en) [Artificial Intelligence and HR Application: How Neocase Combines Innovation and Caution](https://blog.neocasesoftware.com/artificial-intelligence-and-hr-application-how-neocase-combines-innovation-and-caution?hsLang=en) ### [Solutions](https://www.neocasesoftware.com/hr-solutions/) - [Neocase HR](https://www.neocasesoftware.com/hr-solutions/neocase-hr-solution/) - [Neocase HR Ready](https://www.neocasesoftware.com/hr-solutions/neocase-hr-ready-solution/) - [Employee Journey](https://www.neocasesoftware.com/hr-solutions/neocase-employee-journey/) - [Employee Relations](https://www.neocasesoftware.com/hr-solutions/neocase-employee-relations/) ### [Integrations](https://www.neocasesoftware.com/integrations/) - [Workday](https://www.neocasesoftware.com/integrations/workday/) - [Microsoft Teams](https://www.neocasesoftware.com/integrations/microsoft-teams/) - [SAP SuccessFactors](https://www.neocasesoftware.com/integrations/neocase-integrated-to-sap-successfactors/) - [Access](https://www.neocasesoftware.com/integrations/neocase-and-access-peoplexd-integration/) ### [About](https://www.neocasesoftware.com/about-neocase/) - [Contact Us](https://info.neocasesoftware.com/get-in-touch) - [Support](https://onlinesupport.neocasesoftware.com/) - [The Company](https://www.neocasesoftware.com/about-neocase/) - [Career](https://www.neocasesoftware.com/career/) - [Partners](https://www.neocasesoftware.com/our-partners/) - [Press Room](https://blog.neocasesoftware.com/tag/press) ### Follow Us [Blog](https://blog.neocasesoftware.com/fr?hsLang=en) [Linkedin](https://www.linkedin.com/company/neocasesoftware/) [Youtube](https://www.youtube.com/@NeocaseSoftwareInc) ### Subscribe Receive the Neocase monthly newsletter ### Our addresses **Neocase Software Northern America** 275 Grove St, Auburndale, Massachusetts 02466 USA   **Neocase Software Europe** 91 Boulevard National, La Garenne-Colombes 92250   - [Terms of use](https://www.neocasesoftware.com/terms-of-use) - [Privacy Policy](https://www.neocasesoftware.com/privacy-policy) - [Cookie Policy](https://www.neocasesoftware.com/cookie-policy) Copyright © **Neocase Software**