The New York Times coined the phrase, “All the News That’s Fit to Print” in October 1896; first appearing on the editorial page, and later moved to the masthead on page one in February 1897. The idea behind the slogan was to declare the paper’s intention to report the news impartially. Considering today’s 24/7 digital news cycle, and the ever-greater volume of information available, maybe we could take that slogan one step further than intended, and make it, “All the News That’s Fit to You.”
Creators and managers of web sites, news sources and self service portals are all trying to find new and better ways to serve their audiences. Due to the variety of information resources that we are inundated with on a daily basis, and the fact that it’s getting harder to stand out from the crowd, one of the best ways to get the message across and noticed is to make the material more relevant to the audience. In other words, personalize the content.
Marketers have been incorporating personalized content into their campaigns for several years – with growing investments in data, analytics and cloud-solution tools to help them reach their desired audience. “Delivering personalized experiences to customers is clearly a top priority of marketers. In fact, 94% of senior-level executives believe delivering personalization is either critical or important to reaching customers, according to a recent study conducted by PWC’s Digital Services group," Stephen Diorio, 'How Marketers Are Driving Growth Through Personalized Content' on Forbes.com
What about when one of the firms ‘customer’ segments are its employees? An increasing number of businesses are implementing Employee Self-Service Portals as part of their automated HR Service Delivery initiatives. The portals streamline multiple HR processes, as well as the delivery of company and employee information including benefits, news, events and more - all via secure 24/7 access. Content displayed is tailored to the individual accessing it based upon their unique profile.
"Employee self-service features can have an empowering impact on today’s tech-savvy employees. Being able to manage personal information and being engaged in the process makes employees feel as though they are in control of their own benefits. Additionally, employee self-service systems help companies go green by saving on paperwork." - Vicki Wright, Demand Media, 'Employee Self-Service Features'
The personalization of an HR Self Service Portal makes it a more relevant tool for all users. And mobile accessibility improves the employee experience and instantly displays any and all work-related information anytime, anywhere. Now that’s enhanced HR Service Delivery!