--- title: How to Release Software Enhancements so People Use Them description: Customers don't take enough advantage of software release enhancements. 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[![](https://www.neocasesoftware.com/wp-content/uploads/2024/08/at-sign-icon.svg)Neocase by sopra HR](https://www.neocasesoftware.com/about-neocase) - [![](https://www.neocasesoftware.com/wp-content/uploads/2024/08/users-icon.svg)Partners](https://www.neocasesoftware.com/our-partners) - [Support](https://onlinesupport.neocasesoftware.com/) Loading... × ## Book a demo now ## And see it in action Your details are 100% safe - ### We will endeavor to get back to you within 24 hours and will schedule a demo based on availability - ### The demo will be provided remotely to you and will last approximately 60 minutes × ###### [HR Service Delivery](https://blog.neocasesoftware.com/tag/hr-service-delivery-posts) # How to Release Software Enhancements so People Use Them Posted on [July 24, 2017](https://blog.neocasesoftware.com/software-release-enhancements) by [Jim Watson](https://blog.neocasesoftware.com/author/jim-watson) [Home](https://www.neocasesoftware.com/) > [Neocase Blog](https://blog.neocasesoftware.com/software-release-enhancements) > **How to Release Software Enhancements so People Use Them** In the Business to Business (B2B) software practice, our goal is to create a product that brings measurable value to our customers.  And once that new value becomes the norm, customers rightfully expect more.  That’s where [new software release enhancements](https://www.neocasesoftware.com/press-release/neocase-software-adds-powerful-document-management-features-hr-service-delivery-solutions/) come in.   But the ironic challenge with new releases, despite the new value they’ll  deliver, is that many customers are slow to adopt them.   One reason for the slow or low adoption of new enhancements is lack of awareness.  And even when there is some awareness, there’s a lack of excitement.  Yup, I said excitement, and I’m talking about a Software Release.  But stay with me.  I promise.  It’ll be worth it!    The music industry uses a few tactics for generating excitement for a new album that we in the software industry can use for our new releases.  After all, our goals are very similar:   The recording artist wants more  people to enjoy more of his/her product by listening to more tracks on album.  Similarly, the software producer wants more customers to gain more value by using more features in each Release.   Let’s take a look at [What how recording artist release an album so people actually want to buy it](http://diymusician.cdbaby.com/music-promotion/tips-make-cd-release-success/).  Many of those same ideas can be applied to the release software enhancements, so that people actually want to use them.   ## Create Awareness for the Software Release Enhancements before they’re released. Use your email newsletter, blog, and social media accounts to keep people posted on the development process. Share User Interface (UI) images, use case scenarios and potential business value examples. **The intent is to get customers aware and excited about the enhancements before they’re released.**   ## Shoot a Video to Promote the Software Release Enhancements An actual video with a set and “actors” playing out a new software use case scenario, or even a simple slide show with screenshots, captivating graphics and background music will engage the audience.   Be sure to the video by the enhancement release date.   Post the video to your website, LinkedIn and other industry social media.  If the video hits the right “chord“ of creativity and information, it’ll likely be forwarded for further exposure.   ## Plan a Serious Release Party. In the software business, a “[Release Party](http://ask.metafilter.com/47581/How-to-do-a-software-release-party)” is normally a well-deserved celebration for the hard-working engineers, managers, developers and testers who’ve put in 12 to 18 hour days to get the product out the door.  No customers, just the people that created the release.     In the music industry, the Release Party is a celebration to bring the customers together with the music.  So why don’t we do this more in the software industry?  How about heavily-promoted regional events at clubs with music, food, drink and demonstrations?     If regional parties are beyond what's feasibility, try this:   Create a series of  webinars for an entire week with lively speakers, background music and entertaining demonstrations of the new features.   (The reason for repeating the webinar each day for a week is to maximize the number of attendees.)     Schedule the webinar to occur during a different time zone’s Happy Hour each day ([It’s always 5:00 Somewhere](https://www.youtube.com/watch?v=BPCjC543llU)).  Call it “ Release Week Happy Hour.”  And promote the heck out of it.  Encourage customers and prospects to log on with their favorite beverage!  Make it fun, and make it memorable.   ## Alert the Press! Done well, a Week Long Release Party Happy Hour can be a real attention-getter.  So be sure it gets the attention it deserves.  In addition to the standard press release about the new features, distribute a press release about the promotional event itself.  If the event is remarkable and different enough, it can be newsworthy.   Be sure to include links to the related content you’ve developed, like the videos, screenshots and blog posts mentioned in the previous steps.   ## Update your website. The previous steps have been aimed at making the new release front-page news.  So don’t bury it somewhere else on your own web site.  Publish some highlights of the release on your home page with links to the other content we’ve been talking about, including a recording of the Webinar and the Release Notes.     **Software releases don't have to be mundane events.  There's nothing stopping us from being more creative about how we communicate new value to our customers and prospects!**   \[pexyoutube pex\_attr\_src="https://www.youtube.com/watch?v=BPCjC543llU" pex\_attr\_width="500"\]\[/pexyoutube\] Share this post ![Jim Watson](https://blog.neocasesoftware.com/hubfs/JWA.jpg) ##### Jim Watson Jim Watson is a Sr. Solution Consultant for HR Service Delivery at Neocase Software, and has been helping clients improve their Employee Experience, HR Productivity and Service Center Efficiency for over 10 years. He lives on the coast of Maine where he enjoys reading, writing and rowing which inspire his pursuit of the Perfect Service Experience! ### CATEGORIES - [HR Service Delivery (231)](https://blog.neocasesoftware.com/tag/hr-service-delivery-posts) - [Press (34)](https://blog.neocasesoftware.com/tag/press) - [Experience collaborateur (33)](https://blog.neocasesoftware.com/tag/experience-collaborateur) - [Case Management (31)](https://blog.neocasesoftware.com/tag/case-management) - [Self-Service Portal (29)](https://blog.neocasesoftware.com/tag/self-service-portal) - [Product (26)](https://blog.neocasesoftware.com/tag/product) - [Employee Experience (22)](https://blog.neocasesoftware.com/tag/employee-experience) - [Knowledge Base (22)](https://blog.neocasesoftware.com/tag/knowledge-base) - [Best Practices (21)](https://blog.neocasesoftware.com/tag/best-practices) - [Business Process Automation (20)](https://blog.neocasesoftware.com/tag/business-process-automation-posts) - [Digital transformation (15)](https://blog.neocasesoftware.com/tag/digital-transformation) - [Feature (14)](https://blog.neocasesoftware.com/tag/feature) - [Artificial Intelligence (13)](https://blog.neocasesoftware.com/tag/artificial-intelligence) - [Future of HR (13)](https://blog.neocasesoftware.com/tag/future-of-hr) - [Fosway (11)](https://blog.neocasesoftware.com/tag/fosway) - [Partner (11)](https://blog.neocasesoftware.com/tag/partner) - [Employee Journey (10)](https://blog.neocasesoftware.com/tag/employee-journey) - [Employee Relations (10)](https://blog.neocasesoftware.com/tag/employee-relations) - [Events (10)](https://blog.neocasesoftware.com/tag/events) - [COVID-19 (8)](https://blog.neocasesoftware.com/tag/covid-19) - [Employee Document Management (8)](https://blog.neocasesoftware.com/tag/employee-document-management) - [Customers (7)](https://blog.neocasesoftware.com/tag/customers) - [Onboarding (7)](https://blog.neocasesoftware.com/tag/onboarding) - [Neocase HR (6)](https://blog.neocasesoftware.com/tag/neocase-hr) - [EDM (5)](https://blog.neocasesoftware.com/tag/edm) - [Chatbot (4)](https://blog.neocasesoftware.com/tag/chatbot) - [Data Confidentiality (4)](https://blog.neocasesoftware.com/tag/data-confidentiality) - [Manufacturing (4)](https://blog.neocasesoftware.com/tag/manufacturing) - [Analytics (3)](https://blog.neocasesoftware.com/tag/analytics) - [ERM (2)](https://blog.neocasesoftware.com/tag/erm) - [Monthly Updates (2)](https://blog.neocasesoftware.com/tag/monthly-updates) - [News (2)](https://blog.neocasesoftware.com/tag/news) - [Reporting (2)](https://blog.neocasesoftware.com/tag/reporting) - [Webinar (2)](https://blog.neocasesoftware.com/tag/webinar) - [offboarding (2)](https://blog.neocasesoftware.com/tag/offboarding) - [Gartner (1)](https://blog.neocasesoftware.com/tag/gartner) - [Health and Safety at work (1)](https://blog.neocasesoftware.com/tag/health-and-safety-at-work) - [Professional Services (1)](https://blog.neocasesoftware.com/tag/professional-services) - [Quality of work (1)](https://blog.neocasesoftware.com/tag/quality-of-work) - [Shared Cervice Center (1)](https://blog.neocasesoftware.com/tag/shared-cervice-center) - [Success Story (1)](https://blog.neocasesoftware.com/tag/success-story) - [What is..? (1)](https://blog.neocasesoftware.com/tag/what-is) - [Workday connector (1)](https://blog.neocasesoftware.com/tag/workday-connector) See all ## See the Power of [HR Service Delivery](https://info.neocasesoftware.com/book-demo?hsLang=en) [Book a demo now](https://info.neocasesoftware.com/book-demo?hsLang=en) Blog articles you don’t want to miss directly in your inbox What is Neocase and how does it help HR teams? Neocase is a cloud-based HR service delivery platform that automates HR processes, improves employee experience, and optimizes shared service center operations. It helps HR teams reduce manual tasks, increase efficiency, and deliver faster, more personalized services. What are the main features of Neocase HR solutions? Neocase offers a wide range of features, including: - **Case Management** for handling employee requests efficiently - **Knowledge Base** for self-service and quick answers - **Document Management** for secure storage and compliance - **Employee Self-Service Portals** for easy access to HR services - **AI-powered Automation** to streamline workflows and reduce response times - **Reports and Analytics** to monitor HR performance and manage key indicators. Can Neocase integrate with existing HR systems like SAP SuccessFactors or Workday? Yes. Neocase integrates seamlessly with leading HRIS platforms such as SAP SuccessFactors, Workday, and others. These integrations ensure smooth data exchange and process continuity without disrupting your existing HR ecosystem. How does Neocase ensure data security and compliance? Neocase is ISO 27001 certified and fully GDPR compliant. The platform uses secure cloud architecture, encryption, and strict access controls to protect sensitive HR data and maintain compliance with global regulations. Is Neocase suitable for global organizations and multi-language environments? Absolutely. Neocase supports multi-country deployments, multiple languages, and localization features, making it ideal for global organizations with diverse workforces. How can I request a demo or learn more about pricing? 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